Senior Marketing Professional  ·  London, UK

Where culture
meets campaign.

Studying at Goldsmiths, University of London was where this instinct took shape. Surrounded by students, artists, and thinkers from across the world, I saw how different cultures don't simply coexist — they complete each other, each bringing something the other didn't know it needed. That environment taught me what great marketing actually does: not broadcast at an audience, but meet people where their culture already lives.

Four years at TONG Digital, London's specialist agency for premium brand communication, turned that instinct into craft. I build integrated campaigns across paid social, influencer strategy, community activation, and PR, for brands including Heathrow Airport, iQ Student Accommodation, JW Anderson, and Sunseeker Robotics. My work has been recognised with a W3 Silver Award and two TopDigital Bronze Awards. Native in Mandarin and Cantonese, fluent in English, I move between markets not as a translator, but as someone who genuinely understands what moves people on both sides.