End-to-end campaign ownership from cultural insight through to cross-channel execution and reporting. Both campaigns here reached audiences in the millions, and one took home a W3 Silver Award.
Full-channel CNY activation spanning paid social, influencer storytelling, and airport retail, the most ambitious Chinese New Year campaign Heathrow had run to date.
Award-winning integrated CNY campaign that combined paid social, influencer content, organic posts, and on-site activation across five digital platforms.
Campaign concepting, visual briefing, and bilingual copywriting across four clients. Each brief was owned end-to-end, from the initial idea through to asset delivery and post-campaign reporting.
Mascot-led creative concept turning airport characters Edward and Doris into viral social content, resulting in a 23% organic engagement rate and £0.06 CPC on paid.
End-to-end creative and copy direction for a full-funnel luxury travel retail beauty campaign, from visual briefing through to paid social execution and influencer coordination.
Creative concepting and bilingual copywriting for a commuter-targeted performance campaign, from the campaign line through to ad copy and social content across all formats.
Ongoing Meta ad design and social content management for CBRE's UK residential portfolio covering 20+ properties across five areas in three languages, with the Prime Central London 2024 project as a flagship multi-channel activation.
End-to-end influencer management from luxury fashion in-store events to full-year KOL programmes, across lifestyle, travel, skincare, and live entertainment verticals.
Year-round management of 42 KOCs and KOLs generating 3.56M views, building authentic social proof for student accommodation through resident creators.
Recruited and managed seven beauty influencers for a luxury travel retail launch, covering briefing, content review, and performance tracking across TikTok and Instagram.
Managed 19 influencers across five European cities for a Chinese artist's international tour, seeding tickets and generating pre-show buzz for each venue.
KOC-led campaign driving peak-season awareness and direct sales for a luxury skincare brand, covering briefing, seeding, and performance tracking across 15 creators.
In-store KOC event at the JW Anderson London flagship for Chinese Valentine's Day, curating six influencers for an intimate cultural moment that earned a TopDigital award.
Award-winning CNY in-store influencer event that exceeded KPI by 43%, combining cultural storytelling with influencer gifting and content creation at the flagship store.
Multi-platform paid campaigns built around measurable outcomes. One delivered 26 confirmed apartment leases. Another hit a 12.97% click-through rate on paid social, ten times the industry benchmark.
Paid social campaign driving a 23% engagement rate at £0.06 CPC, well below the typical industry range of £0.30 to £0.80, through creative-led audience targeting across Meta and TikTok.
Paid social sprint converting 26 confirmed apartment leases in four weeks through audience targeting, creative testing, and direct-message optimisation across Meta.
Paid social delivering a 12.97% click-through rate, ten times the industry benchmark of 1 to 3%, through precise audience targeting and high-quality creative assets.
Resident creator programmes, interactive UGC activations, and community-first campaigns that consistently exceeded participation targets across three client accounts.
Ongoing resident creator programme across six rounds, turning student residents into authentic content creators who generate organic social proof for the brand.
CNY UGC activation encouraging passengers to photograph their travel moments, with 227 participants joining and more than doubling the KPI of 100.
Community-first mascot campaign that turned passengers into content creators, generating substantial organic UGC from travellers photographing Edward and Doris at the airport.
A four-country European press launch managed simultaneously, with on-site attendance at each event across Italy, Netherlands, Belgium, and Poland.
Coordinated a four-country European press launch simultaneously, managing four local PR agencies and attending all events in person across Italy, Netherlands, Belgium, and Poland.